Middle Class Delinquency to Gangs Research Paper

Middle Class Delinquency to Gangs - Research Paper Example As Lowney (2009: 527-38) observed, in a gang, a youth will find money, friendship and above all to get what they need. The paper will discuss the middle class delinquency relationship to the gangs. In order to understand the relationship between the middle class delinquencies to gang, it is of great importance for five issues to be addressed. To begin, gang must be differentiated from other forms of peer groups. Gao (2002: 8-26) observed that some youths are organized into groups but are not gangs. Secondly, attention must be paid to the relationship strength between being in a gang and the delinquency of the members. Thirdly, the focus should be on the importance of learning from the peers despite being generalized into gangs. The fourth issue involves the peer group solidarity effect in causing delinquency. Because of the importance of giving consideration to the similarity of the peers to a gang, getting involved in delinquency and other activities, and the peers solidarity should be treated as variables. Peer groups that resemble a gang among the middle class stimulate delinquency when the members feel the strong solidarity sense in their group. Furthermore, it may be that the likeness of the gang is related to the delinquency of the individuals when combined with the delinquency of other members. ... According to Myerhoff et al (2001: 328-335), the popularized gang ideas are used by all types of youths in different sorts of communities. Moreover, the disorganized communities act as the delinquency locations, predominantly the male gangs. Greeley et al (2005: 33-41) suggested the strain theory that was introduced by theories such as Albert Cohen as the model that can explain how factors in the middle class such as homelessness, poverty, lack of opportunity and lack of parenting are the major contributors of crime and formation of delinquent sub cultures like the gangs. According to Greeley et al (2005: 33-41), the strain theory forms part of the objectivists perspective that believes that behavior is socially created, assumes consensus of value and is observable. Furthermore, the theory comprises of the two other separate theories, that is, Anomie and Social Disorganization Theories. According to Lowney (2009: 527-38), both theories suggests that the less presence of integration, cohesion and solidarity within a community, group or society, the higher the rate of crime and deviance. Gao (2002: 8-26) indicated that the term Anomie refers to condition of lack of norms, that promotes in most cases higher suicide rates. Using the concept of anomie, The Theory of Anomie and Social Structure was drawn. The Theory of Anomie and Social Structure gives a logical explanation of the reasons why most crime activities are found in middle class and the lower class urban areas. According to Salzinger et al (2006), social structure balance and culture are the necessary components that form an integrated society. Therefore, anomie is the direction that disintegration of the society takes when there is dissociation between legitimate societal means and valued cultural ends

Cross cultural management - International Teams Essay

Cross cultural management - International Teams - Essay Example during the conversation means that the person who is speaking is confident and knows what he is talking about; while in others such as in Japan, it is considered as showing disrespect and eye contact is avoided during business meetings. Hence, it becomes important for the companies to understand the dynamics of culture, ethics and communication in different work settings. According to Keogh (2012), the international teams or multicultural teams vary and they need to take account of four important factors to ensure that the team progresses in the right direction i.e. purpose of the team’s existence, degree of personality differences influence, role and impact of both professional and cultural identities and degree emotional intelligence’s importance alongwith the appropriate supporting systems. From the studies of Taras and Rowney (2011), it is evident that the teams need to first understand the dynamics of the international teams and decide on a common goal. The team needs to understand the purpose of its existence so that every member has fair idea about their role and also the norms and culture of the team as well. The communication medium and interaction activities must be decided on a consensus way so that the teams can have effective communication and everyone has clear understanding about the team’s objectives alongwith the direction. One of the most effective ways of managing the cross-culture problem among the groups is that the team member should meet frequently so that all of them have cordial relations with each other and the rules of the team are set with utmost ease. Everything for the team must be described in a written form so that each member has a proof that they are part of the team and are aware of the milestones and the goals that are to be met by the team. The most common problem found in the international teams is that they have certain set of preferences for their work and rewards and therefore, they hesitate to move out of that

Ethical Issues Supporting Children Advertising Essay

Ethical Issues Supporting Children Advertising - Essay Example Ethical Issues Surrounding Children Advertising Introduction Advertising to children has long been the point of extensive debate about the impacts such advertisements could have on young, vulnerable, and easily influenced consumers. One issue with children advertising is that kids are not capable of differentiating between the programme and the advertisement. Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play, persuading them to choose prefer physical items over socially driven alternatives. Some scholars claim that ads make children impulsive, impatient, and materialistic (Ramsey 2006). Therefore, this essay takes into consideration the ethical issues surrounding children advertising. Relevant Theories/Models Because the issue of advertising’s effect on youngsters was charged to childrenâ€⠄¢s cognitive developmental weaknesses, with a number of governmental concerns for the possible fault of unethical advertisers who deliberately deceive youngsters with their advertisements, that became the main emphasis for the believed solution, too. Thus, Jean Piaget’s cognitive developmental theory is a relevant and suitable model for the issue of ethical issues surrounding children’s advertising (Mercer & Miller-McLemore 2005). Originally, marketers’ application of models of development started as reactions to detractors of children advertising with explanations that the models would help them to further promote ethical marketing. Marketers could prevent the making of ads that unjustly exploit children’s lack of ability to function outside a developmentally established scope of information deciphering. For instance, the study of Ward and colleagues focuses on the inclination of children to give importance to a portrayed product fully relative to actua l attributes (Srivastava & Nandan 2010). The child would give importance to more vibrant colour or bigger size instead of doing a critical assessment of how the product could carry out its publicised features or purposes, which may be anticipated at a later developmental phase of a child (Shimanovsky & Lewis 2006). Therefore, this essay supports the argument that this knowledge can strongly contribute to the promotion of ethical children’s advertising. In this essay, the issue puts emphasis only on ethical and suitable children’s advertising, rooted in the belief that encouraging them to be fine and critical consumers is an admirable objective, and this belief is never challenged. The discourses on children advertising persist, all the same, with advocates of a critical, perceptive child challenging those who emphasise children’s core incorruptibility and immaturity (Davis 2002). A particular issue in establishing the disagreement between marketing and children as a problem of a child’s undeveloped capacity for rational thoughts rests in the beliefs that advertising composes mainly of disseminating product information and that a critical, wise person has the liberty to work on acquired information (Abelman & Atkin 2000). According to Stuhlfault and Farrell (2009), this point of view overlooks the complexity of image and representation in advertising, together with the different ways wherein individuals encounter an ad (e.g. as entertainment, as a social

The Merchant of Venice Essay Example for Free

The Merchant of Venice Essay One of the most central issues in The Merchant of Venice is that of the antagonism between the Jews and the Christians. The unconscious, inborn dislike of cultures which jeopardise our way of life. Ever since people have left their homelands to settle in other places there has been conflict between different cultures. So, in the play, Antonio, Bassanio, Gratiano and many more of the Christians feel resentment towards Shylock the alien. This is partly because of the trap that he has led Antonio into and partly because he is different. This seemingly unaccounted for dislike is shown particularly by Shylock who comments: I hate him for he is a Christian (act 1, scene 3, line 38.) and then later on, in the trial scene itself, when asked to explain his actions he states: I give no reason, nor I will not, more than a lodgd hate and a certain loathing, I bear Antonio (act 4, scene 1, lines 59-61.) This speech shows how even Shylock himself cannot explain his deep-rooted hatred of Antonio (the Christian). The opposite of feuds between cultures, are the bonds which are made between people of the same beliefs and habits. This is shown at the beginning of the Act in the form of a conversation between the Duke and Antonio, both of whom are Christian. In this conversation the Duke reveals his feelings on the matter. I am sorry for thee: thou art come to answer to a stony adversary, an inhuman wretch uncapable of pity, void and empty from any dram of mercy. (act 4, scene 1, lines 3-6.) However, Antonio seems to have no hope, and accepts the law without complaint. This opening view of Antonio portrays his temperament throughout the whole scene, right up until the very end when he is released from the fateful bond. Shortly after this conversation ends Shylock enters. The Duke appeals to Shylock to have mercy upon Antonio, but Shylock is stubborn and sticks with his original decision and intention. Shylock informs the Duke about what will happen if he denies him the due and forfeit of his bond. The consequence of denying the bond would be something that Antonio himself talked about earlier in the play: The Duke cannot deny the course of law: for the commodity that strangers have with us in Venice, if it be denied, will much impeach the justice of the state, since that the trade and profit of the city consisteth of all nations. (act 3, scene 3, lines 26-31.) This means that if the course of law is not permitted, then foreigners will question the integrity and fairness of Venetian justice, which would be fateful for Venice, as the citys wealth depends upon international trade. Venice will also lose its reputation as the centre of international trade if the Duke does not grant Shylock his bond. Yet again, Antonio does not try to excuse himself from the bond, but reminds his friends that they are dealing with a Jew, and of how they will not be able to shift his Jewish Heart. Bassanio proposes to repay Shylock with twice the amount agreed in the bond but, yet again, Shylock is unmoved in his decision. The Duke now realises that there is no way that he can legally save his friends life, but, he states that upon his power he may dismiss the court unless Bellario, a famous lawyer whom he has called to the court  to ask him of his opinion, can attend the hearing. Bassanio sees this as a possibility that his friend may live, but Antonio is not optimistic and says: I am a tainted wether of the flock, meetest for death; the weakest kind of fruit drops earliest to the ground; and so let me. You cannot be better employd, Bassanio, than to live still, and write mine epitaph. (act 4, scene 1, lines 114-118.) He almost feels that he deserves to die, and asks Bassanio to carry on with his own life and write his memoirs for him. The lawyers clerk, who is Nerissa dressed as a man, arrives with a letter from Bellario. The Duke reads the letter and in the meantime Shylock sharpens his knife on the sole of his shoe. Bassanio is upset by this and asks him Why dost thou wet thy knife so earnestly?, and Shylock replies that he intends to take what is rightfully his. At this, Gratiano, who until now has been silent, launches a verbal attack on Shylock, accusing him of having the soul of a man-killing wolf. However, as before, Shylock is unscathed by these insults, and reminds Gratiano that he is only here to uphold the law. After reading the letter the Duke informs the court that Bellario has been taken ill and therefore cannot attend the hearing, but that he has sent a young lawyer in his place, whom he has informed with the details of the case. This lawyer of which the letter speaks is called Balthazar, but when Balthazar enters it becomes apparent to the audience that the lawyer is in fact Portia in disguise. The characters in the play, however, do not know this. Portia attempts to persuade Shylock to have mercy but is unsuccessful. Finally, she agrees that it is lawful that Shylock shall have his bond. Shylock, who is gratified with this judgement, compares Portia to Daniel who, in the Apocrypha, was instructed by God to give a verdict against two elders who had tried to rape the celibate lady Susanna. Portia proceeds to gain Shylocks respect by reminding the court that Antonio must pay the bond with A pound of flesh, to be by him cut off nearest the merchants heart.  Portia asks Shylock whether he has the scales ready to weigh the pound of flesh, to which he replies I have them ready. Portia then feels that she may have found a way to save Antonios life, she asks Shylock: Have by some surgeon, Shylock, on your charge, to stop his wounds, lest he do bleed to death. (act 4, scene 1, lines 255-256.) Yet Shylock reminds her that it says nothing about a surgeon in the bond, so her statement is void. Portia accepts this, she then turns to Antonio to ask him if he has anything to say. Antonio speaks to Bassanio to try and console him, concluding with a wry joke about the matter: If the Jew do cut but deep enough, Ill pay it (the debt) instantly with all my heart. (act 4, scene 1, lines 278-279.) Bassanio then comments that he would give up his wife if it would save Antonio, and then Gratiano says that he wishes that his wife were in heaven so that she could stop the proceedings by some divine interception. These comments fracture the tension that has built in the court because, unknown to Bassanio and Gratiano, their wives are there in the court with them. Portia emphasises the irony in this further by saying: Your wife would give you little thanks for that, if she were by to hear you make the offer. (act 4, scene, 1 lines 286-287.) Portia gives permission for Shylock to take his bond, but just as he is preparing to do so she finds a weak link in the bond: Tarry a little: there is something else. This bond doth give thee here no jot of blood. (act 4, scene 1, lines 303-304.) Meaning that Shylock is entitled to his pound of flesh but not to any of Antonios blood. She then explains that if Shylock does shed one drop of Christian blood then he will have his lands and goods confiscated by the state of Venice. At this decree Gratiano is overjoyed as he can see a way out for his friend. He mocks Shylock by repeating the very praises that Shylock himself had delivered to Portia. The likening of Portia to Daniel is now more fitting because like Portia, Daniel was not anticipated in the court, and the judgement that he gave freed Susanna and condemned her accusers. Shylock is shocked by Portias words, but he is not defeated, he offers to accept triple the original amount, which was offered to him earlier: I take this offer then: pay the bond thrice, and let the Christian go. (act 4, scene 1, lines 316-317.) Bassanio is about to hand over the money when Portia intervenes again. She states that Shylock shall have only his justice, so she instructs him to prepare to cut the pound of flesh, but she warns him, if he should cut any more or less than a pound, even in the estimation of a hair then he shall lose all that he owns. Gratiano jeers at Shylock even further, and yet again Shylock asks for the money, but Portia reminds us that Shylock had refused the money earlier, so now, he shall have merely justice, and his bond. At this, Shylock attempts to leave the court, yet Portia calls him back stating the law hath yet another hold on you. This hold is yet another law of Venice, which states that any alien or foreigner who attempts to take the life of a Venetian shall have all of their possessions confiscated, one half of which shall go to the endangered Venetian, Antonio, and the other half shall go to the privy coffer of the state. This law also states that the life of the alien shall be in the hands of the Duke, and Portia advises Shylock to get down onto his knees and beg mercy of the Duke. The Duke spares Shylocks life, and Antonio, who is now entitled to half of Shylocks wealth, is asked what mercy he can render him? Antonio, despite Gratianos petition, shows his generosity. He offers to take the money on loan, keeping it in confidence for Lorenzo, a Christian who recently ran away with Shylocks daughter, Jessica. However, Antonio puts two conditions on his offer, firstly, that Shylock must become a Christian and, secondly, that he must make a will leaving all that he owns to Jessica and Lorenzo. In doing this, Antonio has struck the  ultimate blow, forcing Shylock to become what he hates and to leave his wealth to someone who has already robbed him of a lot of money and stolen his daughter. Shylock sees that he has been cornered, and asks permission to leave the court. He agrees to conform with Antonios conditions saying: Send the deed after me, and I will sign it. (act 4, scene 1, lines 394-395.) In agreeing to these conditions Shylock has lost his chance for revenge upon the Christians and has had their revenge cast upon himself. Gratiano now makes his feelings apparent, and he declares to Shylock: In Christening shalt thou have two god-fathers; Had I been judge, thou shouldst have had ten more, to bring thee to the gallows, not to the font. (act 4, scene 1, lines 396-398.) This shows that Gratiano feels that Shylock should have been hanged for, in Christianity, when a child is baptised, two god-fathers are appointed to see that the child is properly educated in the Christian faith. However, at the time, god-fathers, was also a nick-name for the members of a jury, a body of twelve men, who would have been needed to pass sentence on Shylock. Gratiano suggests that there should have been ten more god-fathers in order to make up a jury, who he feels would have condemned Shylock to death.  This statement by Gratiano has a double meaning, firstly, that he feels Shylock should have been punished by death and, secondly, that he will be baptised into the Christian faith. The Duke, yet again showing his liking of Antonio, invites Portia to have dinner at his home with him, but Portia declines his offer because she must away this night to Padua. The only thing left to do now is for Bassanio, Antonio and Gratiano to pay the lawyer for his services. Bassanio offers the three thousand ducats which would have been used to pay Shylock, yet Portia refuses payment declaring: He is well paid that is well satisfied, and I, delivering you, am satisfied, and therein do account myself well paid. (act 4, scene 1, lines 413-415.) Suddenly though, the lawyer catches sight of the ring on Bassanios finger, the very ring which Portia gave him at their wedding. She asks for the ring as payment. Bassanio remembers that Portia had told him never to detach himself from the ring for any reason, and, recollecting this, he refuses. Antonio pleads with Bassanio for him to give the ring, and Bassanio, who almost brought about the death of his friend, does not refuse his companions wish. He then sends Gratiano after the lawyer in order to offer Portia the ring.

How White People Became White Essay Example for Free

How White People Became White Essay Abstract Biologically speaking, it’s just as possible for a given white person in Florida to have genetics similar to his neighbor down the street as it would be for the same white person to have genetics similar to a black person in Nigeria. We could just as easily disregard skin color and pay attention to hair and/or eye color. Sociologists make this claim because they argue that the definition of what constitutes a race is something that is arbitrarily decided by society. Additionally, what it means to classify yourself or someone else as a particular race carries social meaning. Sociologist claims that race as a biological concept does not exist. However, the consequences of classifying someone as a certain race as certainly real enough. It needs to be said, though, that not every discipline agrees that race is merely a social construct. Forensic psychology absolutely identifies at least three racial categories. Some geneticists and epidemiologists also recognize race as a legitimate biological category. Race can be biological and socially constructed at the same time. The big difference is sociologists emphasize social definitions and meanings, rather than the biological aspects of race. By the eastern European immigration the labor force has been cleft horizontally into two great divisions. The upper stratum includes what is known in mill parlance as the English-speaking men; the lower contains the â€Å"Hunkies† or â€Å"Ginnies. † Or, if you prefer, the former are the â€Å"white men,† the latter the â€Å"foreigners† (Barrett Roediger, 1995). Skin color (whiteness, blackness, yellowness, etc. ) remains a concern in the late 20th century, not because it advances the mission of multiculturalism, helps us to understand different people, or allows us, as individuals to congratulate ourselves on our â€Å"color blindness,† but because skin color has been used to rank order people for practical things like jobs, promotions, loans, and housing (Condit Lucaites, 1993). Whiteness refers to a historical systemic structural race-based superiority (Philip C. Wander). You might think that because skin color was so central to the law, that â€Å"whiteness† and â€Å"blackness† were carefully defined and easy to understand. They were defined by law, but they were not easy to understand in practice. The inferior were, by God’s will, destined to be enslaved by the superior. Slave property became totally identified with people who happened to have black skin, the color that had always horrified the West (Kovel, 1984, p. 21). Abraham Lincoln believed in the racial superiority of white people, although he felt blacks should be paid a fair day’s wage for their work. People in the South thought he was an abolitionist in disguise. The confusion and the horror surrounding these complexities emerged, after the Civil War, in Jim Crow laws designed to keep the â€Å"races† apart. The law, pressured by the leaky nature of racial categories, devised a â€Å"one drop† theory-if you had one drop of â€Å"non-white blood† in your veins, you could not qualify as white. Throughout our history, â€Å"whiteness† has legally speaking, been a form of property (Harris Wander 1971). In the twentieth century, these fears gained a great deal of social legitimacy thanks to the efforts of an influential network of aristocrats and scientists who developed theories of eugenics—breeding for a â€Å"better† humanity—and scientific racism. Key to these efforts was Madison Grant’s influential Passing of the Great Race, in which he shared his discovery that there were three or four major European races ranging from the superior Nordics of northwestern Europe to the inferior southern and eastern races of Alpines, Mediterranean’s, and, worst of all, Jews, who seemed to be everywhere in his native New York City (Brodkin). Creating a separate ethnic category within the racial category of White seemed to solve the problem of how to count Hispanics without racializing them as non-Whites, as it had done in 1930 (Neil Foley). To identify oneself today as a â€Å"Hispanic† is partially to acknowledge one’s ethnic heritage without surrendering one’s whiteness—whiteness with a twist of salsa, enough to make one ethnically flavorful and culturally exotic without, however, compromising one’s racial privilege as a White person. The majority of Mexicans in the United States were therefore recognized by the census, if not the courts, as non-Whites. Although having their whiteness restored did not lessen discrimination, the Mexican government and Mexican Americans fully understood the implications of being officially or legally recognized as a non-White group (Foley). Segregation statues consistently defined all those without African ancestry as â€Å"whites. † Chinese and Mexicans in Texas were thus White under state laws governing the segregation of the races (Foley). After World War II, a French reporter was asked, â€Å"If there are any Negro problems? † The author replied, â€Å"There isn’t any Negro problem; there is only a white problem. † By inverting the reporter’s question, Wright called attention to its hidden assumptions—that racial polarization comes from the existence of blacks rather than from the behavior of white, that black people are a â€Å"problem† for whites rather than fellow citizens entitled to justice, and that unless otherwise specified, â€Å"Americans† means â€Å"white† (Lipsitz). Whiteness is everywhere in U.S. culture, but it is very hard to see. White power secures its dominance by seeming not to be anything in particular. † Race is a cultural construct, but one with sinister structural causes and consequences. Conscious and deliberate actions have institutionalized group identity in the Unites States, not just through the dissemination of cultural stories, but also through systematic efforts from colonial times to the present to create economic advantages through a possessive investment in whiteness for European Americans (Lipsitz). References Wander, P. C. (1971). The savage child: The image of the Negro in the proslavery movement. Southern Speech Communication Journal, 57, 335-360. Condit, C. , Lucaites, J. (1993). Crafting equality: America’s Anglo-African world. Chicago: University of Chicago Press. Roediger, D. (1991). The wages of whiteness: Race and the making of the American working class. New York: Verso. Lipstiz, George. (1998) The Possessive Investment in Whitness: How White People Profit from Identity Politics. Philadelphia: Temple University Press.

United Kingdom Fast Food Industry Commerce Essay

United Kingdom Fast Food Industry Commerce Essay The Fast Food in the United Kingdom industry profile is an indispensable source for high level data and analysis wrapping the fast food industry. It covers detailed facts on market structure and its segmentation, market size and segmentation, plus documented and graphical analysis of the key trends and competitive background, leading companies and demographic information. The market predict for the fast food industry in UK is to generate total returns of $2.6 Billion by the end of 2013, with an expected complex annual growth of 3.5%.The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile Street Vendors and Leisure Locations. Intrinsic and Extrinsic environmental factors have a remarkable consequence on fast food industry. Market segmentation in UK is as leisure (48%), QRS (37.2%), Take away (13.4%) and street and mobile vendors (0.9%), (Data monitor-B, 2009). Purpose and Benefits: PESTLE analysis is an essential apparatus for understanding risks allied with market expansion or turn down and as such the situation, position, capability and trend for a business or organization. This analysis examines the impact of each of these factors (and their interaction with each other) on the business. And identifying means for change assists top-level to focus on pestle factors which are important and must given the main concern. By this analysis, we can certify that what we do is associated positively with the factors of change which upset our global and also avoid taking action which directs towards malfunctioning and helps to adapt in a new environment. A. MACRO ENVIRONMENT ANALYSIS POLITICAL FACTORS The policies of the government have greater collision on an organization in that particular country. Government decision such as accumulation, diminution, alteration in stuff like policy and taxes has adverse affect in organizations established in that particular country. And the taxation policy is 15-17.5% in UK. Likewise, fast food industry is an inevitable. (G Johnson K Scholes , 2005) CORPORATION TAX Corporation tax is a direct tax which is executed by the government, and organisation or industry pay directly depending on their profit. 30% is the standard corporation tax set for the business organisations but this rate is only applicable to the organisations whose annual profit exceeds more than  £1,500,000. In the year, 2010, 21% is applied for those organizations that make profit less than  £300,000 per year. CARBON TAX It is and environmental tax which is imposed due to the harmful gases it emanates likes carbon dioxide in the environment which affects environment. It is imposed to effect to minimize the emission of gases by the industries to guard environment.The Conservatives are planning to impose a carbon tax on British businesses in UK. There should be labelling of genetically modified food as well and health and safety guidelines from the government sector. ECONOMIC FACTORS Market value of UK fast food is bid. The market anticipation for the fast food industry in UK is to engender total revenue of $2.6 billion by the end of 2013 with an expected complex annual growth of 3.5%. Unemployment: This factor influence and has greater impact in every organisations executing in the country. The figure of people unemployed in the UK has plummeted again, leaving the jobless rate at 7.8 %. Workers are perhaps agreeable to accept lower wages or shorter period of time stick on to their jobs in fast food industries. (BBC, 2010) Affect of Inflation: There are various ways in which it affects business industries. The inflation rate in UK is 5% in 2010.If there is the rise in prices of the products it has an undesirable affect on the organisations including the fast food industries. Increase in inflation force employees to demand higher wages in their working places in order to maintain their living standard and increase in the disposable income. Therefore, companies spend more on labours for well execution of their business. As a result, companies need to enhance their prices or products to maintain the profitability in the business. Recession also leads to increase sales of a product of the companies. SOCIAL FACTORS Population: Fast food affects a community in many aspects. It is mainly geared towards the younger edge of the market. According to the census UK population is aging and most of the fast food organisations are concerned in this sector. So, fast food products are diminishing because people are concerned about their health. Busy Schedule: As we all know that UK has a very busy life style which has positive affect on the UK food industry by choosing fast food rather than cooking in their own house for saving their time. Health and Safety: Government are concerned about public health and imposed rules on fast food industry that the foods that contains high sugar, salt or obesity should be avoided in order to maintain healthy life and protection from obesity.( M Purcell, 2008) Most of the people are being vegetarianism due to health concerns which affects fast food industry. Animals right campaign: Fast food key players such as Mac Donalds, Burger King , Pizza Hut, KFC etc are the main industries for producing and consumption of food from animals all over the global. Thus animals right personnel are concerned about the maltreatment towards the animals which are supplied to the players of the fast industry. TECHNOLOGICAL FACTORS Technology plays a vital role in fast food industries. It enhances the speed and saves time for the successful completion of its performance. For eg: systematic computerised system such as till counters helps to perform their operation in accurate time. The use of online marketing about their products too has been very successful. The presence of the internet of the companies such as Mac Donald, KFC etc has been very solid factor to stand out in their business. The products that are delivered online also assist to a large amount to enhance sales and profit of the business. LEGAL FACTORS Food safety act The Food Safety Act 1990 provides the framework for all food legislation in Britain. It is concerned with food safety and consumer protection in Great Britain. The main objectives of this law are as follows: To ensure that the food is safe to public health and provide legality authority to the consumers. For e.g.: a child spills himself/ herself and he/she should be properly cared. To ensure that the food is served should meet the expectations in (quantity and quality) forms To ensure they advertise and label the product in a proper way which do not mislead consumers. ENVIRONMENTAL FACTORS Fast food outlets have been responsible for high amount of litters and waste. For eg: we probably dont think that eating a burger emerges carbon, but it is true that whatever we do we donate towards the resources we use. The organization concerned with protection of environment has held, which is keep Britain Tidy . And they found McDonalds which is responsible for most of the burger wrappers, condiment sachets and plastic straws. . The litters found in the streets have been divided among the all the fast food brands or companies as given below: 1. McDonalds 29% 2. Unbranded fish and chips/kebab 21% 3 .Greggs -18% 4. KFC 8% 5. Subway 5% and other branded coffee 5% Ultimately, the analytical tool helped us to understand the prons and cons of the fast food industry and their success and failure of the strategy. This analytical tool (PESTLE) helped to determine industrys attractiveness (profit potential) and can be influential in general performance. B: MICRO ENVIRONMENT ANALYSIS (PORTERS FIVE FORCES): Porters five forces is a framework for the industry analysis and strategy development introduced by Michael E. Porter in 1979. It is a way of assessing the potential profit of different industries which provide the starting point for strategic analysis even profit criteria may not apply. POWER OF BUYER: Despite the population of UK do not go for fast food, but many of the people plump for it or as consumers. Many of the big players in UK such as Mc Donald, KFC, Burger King .Etc, spend hugely in the fast food industry through advertising and other promotional activities to improve brand image towards consumers because they are the essential part of the business to survive. And leads to customer loyalty and decreases buying power. For e.g.: milk in the grocery sector in UK, where there is few retailers dominance that means few large customers relate for the majority of sales. Thus, buying power increases. If such gift items in fast food industries help to enhance some degree of customer loyalty, nonetheless, buying power can be strengthened to some extent, low switching cost is insignificant. In the fast food industry, the buying power can be accessed as reasonable. POWERS OF SUPPLIERS: The factors increasing buying power are the converse to those for buying power. It is very crucial for the fast food industry for the continuous, reliable supply of food with a quality and low cost which is applicable even in the fast food industry. By this we can figure out the reliability of fast food chains. As we all know, fast food industry are not only engaged with single sort of food but they can also create profit by other varieties. Suppliers are the main source of firm when there are few substitutes, they might also refuse to work with the firm, and therefore, it is vital for food industry to maintain good relationship with each other in order to get success. The leading food industry in UK is 3663 because it exceeds its sales which exceeds 1 billion pound per annum. For e.g.: star football players have succeeded in raising their plunder to enormous levels but leading football clubs, their buyers struggle. THREATS OF SUBSTITUTES Substitutes are services of products that offer a same benefit to an industrys products. For eg: trains are substitute of cars. Likewise in fast food industry there are other forms of food service providers as well as food stores, eg: Sainsbury, ASDA, Somerfield, etc provides ready serve their food to the customers. Fast foods are cheaper. Therefore, the substitutes do not have a power to dominate fast food industry in terms of various foods and services they provide. Eventually, the advantage which substitutes have with comparison with their substitutes is that they facilitate with diversity of products and there is the matter of health and safety towards fast food outlets which has been criticised by public and government. Consequently, substitutes in the whole market propose its consumers with more liberty or alternatives to organize their fast by delivering various ranges of food products. The threat of substitutes has been accessed as moderate in fast food industry. Threats of entrants: The entry into the UK fast food market does not involve huge investment. Individuals can enter without recognized brand name. Some companies execute their task as a franchise which enables the franchisee or the investor to help operating or fully operate a business. The franchisee pays for the cost to the franchisor and yield profit from the business from different strategies used by franchisor. For e.g. Mc Donalds., have many out lets all over the world among them 25,400 are operates by franchisee. Although it is not much expensive to execute a fast food industry but there is a threat to the entrants because there are key players who already set their brand images in front of the consumers. The already existing players are very strong established for the new entrants to compete with (Data monitor-A, 2009). COMPETETIVE RIVALRY As we are all concerned about fast food industry that they cover large market and focus on large part of UK population therefore it has been mushrooming every year. There is very low risk of business failure which as a result attracts more new entrants. Former fast food industry wants to increase their number of outlets as a result they want to survive in the industry for longer time period by employing more employees and execute for longer period. Each industry wants to be better than each of their competitors. Therefore, to float in the business, the main thing that the industry needs to maintain is attractiveness, i.e. profitability. Eventually, UK is mushrooming with fast food industry, in recent globalisation. It is not much easier to enter into the market. There are challenges in entering into the fast food industry as well opportunities to receive success. Despite the dark cloud on the horizon, fast food industry is one of the most important food outlets in the context of UK.

Similarities between Business & Military Strategy Essay -- War and Bus

The Art of War and todays business have many common characteristics. Sun Tzu has analyzed war from different angles like moral laws, time period, chances of life and death, skills of the commander and the maintaince of the army. The same analyses can be made for todays business environment. War is a position where only the strong have the ability to survive, or at least the stronger ones have the higher probability to survive. Similarly todays business environment and the character of business people, their agressiveness, motivation, stress are all similar to ancient soldiers and commanders. The comparisons between war and business life are similar in five ways. 'These are the way, the weather, the terrain, the leadership and dicipline.' First of them is the way. In war the way you have to avoid from the strong andstrike at weak. Therefore at the beginning when you want to grow your business you don't neet to challange stronger rivals at first, you have to grow first by challanging the weak rivals in the busin...