Candy Diet By Seth Godin - 1137 Words

In the article â€Å"Candy Diet†, Seth Godin discusses how intellectual information has become unpopular in our modern day society. Today, people value simple and fast information more than in-depth, thought provoking material. Godin makes it clear that people need to stop this anti-intellectualism from snowballing and totally dominating our media by purchasing information of substance, avoiding videos that are intellectually numbing, and conversing in an intellectual manner. Godin successfully persuades the reader to choose intellectually stimulating information by his use of facts, quotes, examples, structure, encouraging tones, and even the title. The first few â€Å"paragraphs† of Godin’s article begins with an important fact that ultimately†¦show more content†¦He starts going into the tv channels we watch, â€Å"Fifteen years ago, cable channels like TLC†¦, Bravo, and the History channel...promised to add texture and and information to the blighted tv landscape. Now these networks run shows about marrying people based on how well they kiss†. These are great examples on how tv channels that are now seen as â€Å"trash tv† at one point used to be educational and informative. Another example he used was, â€Å"...newspapers won Pulitzer prizes for telling us things we didn’t want to hear. We’ve responded by not buying newspapers anymore†. He’s pointing out to the audience that the newspapers know what they’re doing reporting information the reader needs to know and even award winning for doing their job well but as society declines intellectually so d oes the popularity of informative newspapers. In addition to the examples he also uses the structure of his article to appeal to the reader. Throughout the article he bashes simplicity and only looking at the key points instead the whole idea. Yet he is writing in such a way, very spaced out with only two sentences per paragraph. Talking with other readers of this article they actually complained and thought that this was very poor writing on Godin’s part and he was kind of being a hypocrite. In actuality Seth Godin knew exactly what he was doing. If he wants to change the minds of a simple and find the easy route society then he has to appeal to them. Actually get them to read his argument so